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Record identifier : 565617
Personal Name - Primary Intelectual Responsibility : Sheth, Hela
Title and statement of responsibility : Beyond the game: Corporate social responsibility in the sports industry [Thesis]
Publication, Distribution,Etc. : The University of North Carolina at Chapel Hill, 2006
Language of the Item : eng
Dissertation of thesis details and type of degree : M.A.
Body granting the degree : , The University of North Carolina at Chapel Hill
Summary or Abstract : Corporate social responsibility (CSR) is an area of research containing significant amounts of literature, yet little has been conducted from the perspective of the sports industry. This study employs a mixed-methods approach, including a survey and a qualitative content analysis, to explore how professional sports teams define CSR, who manages the issue within the organization, and how teams view CSR activities..
Information of biblio record : TL
 
 
 
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