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" Beyond the game: Corporate social responsibility in the sports industry "
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565617
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| Personal Name - Primary Intelectual Responsibility
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Sheth, Hela
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| Title and statement of responsibility
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Beyond the game: Corporate social responsibility in the sports industry [Thesis]
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| Publication, Distribution,Etc.
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The University of North Carolina at Chapel Hill, 2006
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eng
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| Dissertation of thesis details and type of degree
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M.A.
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| Body granting the degree
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, The University of North Carolina at Chapel Hill
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| Summary or Abstract
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Corporate social responsibility (CSR) is an area of research containing significant amounts of literature, yet little has been conducted from the perspective of the sports industry. This study employs a mixed-methods approach, including a survey and a qualitative content analysis, to explore how professional sports teams define CSR, who manages the issue within the organization, and how teams view CSR activities..
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TL
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| Material Type
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Latin Dissertation
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