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Record identifier : 566006
Personal Name - Primary Intelectual Responsibility : Richardson, Theodore R., III
Title and statement of responsibility : Competitive advantage: The effect of market competition on the formation of strategy in small business school higher education [Thesis]
Publication, Distribution,Etc. : University of Pennsylvania, 2006
Language of the Item : eng
Dissertation of thesis details and type of degree : Ed.D
Body granting the degree : , University of Pennsylvania
Summary or Abstract : A competitive advantage exists when either an organization's product or service offers the same benefits to consumers at a lower cost or exceeds those benefits (Porter, 1980).Well known business schools such as the Wharton School, at the University of Pennsylvania, and the Harvard Business School, have a built-in competitive advantage in that both schools are ranked within the top three of all business schools, have large endowments, and brand names that provide a differential advantage over the competition. Small business schools rarely have separate endowments and are challenged with scarce resources. Therefore, enrollment is important for small business schools to survive in an increasingly competitive higher education market..
Information of biblio record : TL
 
 
 
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