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Record identifier : 566649
Personal Name - Primary Intelectual Responsibility : Cieply, Stefan Konstantyn
Title and statement of responsibility : The lineaments of personality: "Esquire" and the problem of the male consumer [Thesis]
Publication, Distribution,Etc. : University of Maryland, College Park, 2006
Language of the Item : eng
Dissertation of thesis details and type of degree : Ph.D
Body granting the degree : , University of Maryland, College Park
Summary or Abstract : The male consumer has proven problematic for historians of consumer culture and gender. By approaching consumption as the expression or by-product of gender identity, historians and other commentators on gender fail to account for consumer culture as an important site where difference is itself constituted through the goods we purchase, the items we desire and the worlds we imagine. To this end, the male consumer becomes problematic when prevailing historiographic models construct him solely as a rational, goal-oriented purchaser of goods or as an amoral libertine who rejects responsibility for fleeting pleasures. Both approaches are untenable since they rely upon a problematic rhetoric of gender essentialism. What I argue for instead is an approach that places consumption within the unsettled discursive practice of gender. In this sense, the problem of the male consumer speaks in part to a larger issue in historiography, namely how we historicize pleasure and desire. My work on Esquire in the period from 1945-1965 attempts to address this gap by examining the role of cultural intermediaries in developing a discourse on socially legitimate forms of consumption..
Topical Name Used as Subject : Personality, Consumer, Men, EsquireAmerican studies, Mass media, American history, Gender
Information of biblio record : TL
 
 
 
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