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Record identifier : 566762
Personal Name - Primary Intelectual Responsibility : Lin, Ingrid Yu-Hua
Title and statement of responsibility : The effects of ambience, servicescape, and personality traits on consumers' emotional responses, evaluation, and behavior: From the concept of Gestalt psychology [Thesis]
Publication, Distribution,Etc. : The Pennsylvania State University, 2003
Language of the Item : eng
Dissertation of thesis details and type of degree : Ph.D
Body granting the degree : , The Pennsylvania State University
Summary or Abstract : This study adopted an experimental method to demonstrate that Gestalt has an important effect on consumer satisfaction. The combination of color and music (also referred to ambience) that corresponded with the servicescape constituted the Gestalt effect. The Gestalt effect was tested in two servicescapes, a bar and a hotel guestroom environment, in order to increase the generalizability of this study. In addition, this study also investigated the effects of Gestalt on individual's level of pleasure, arousal, satisfaction, and individual's approach/avoidance behavior. The effects of three moderators namely, arousal-seeking tendency (AST), openness to experience, and arousal on these relationships were examined..
Topical Name Used as Subject : Ambience, Servicescape, Personality, Consumers, Emotional responses, Gestalt psychologyMarketing, Behavioral sciences, Personality, Studies, Personality traits, Effects, Consumer behavior
Information of biblio record : TL
 
 
 
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