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Record identifier : 567088
Personal Name - Primary Intelectual Responsibility : Chen, Chen-Yueh
Title and statement of responsibility : Prediction of ticket purchase behavior of non-season-ticket holders for a professional sport team using database marketing approach [Thesis]
Publication, Distribution,Etc. : University of Northern Colorado, 2006
Language of the Item : eng
Dissertation of thesis details and type of degree : Ph.D.
Body granting the degree : , University of Northern Colorado
Summary or Abstract : The primary purpose of this study was to predict types of tickets non-season-ticket holders would purchase to attend the home games of a professional sport team based on their past ticket purchase behavior using the Multinomial Probit Model. Additionally, the study sought to identify factors included in the database that accounted for the prediction model. Also, the hit ratios for the analysis and the validation samples were calculated. Finally, the study would discuss the marketing strategy that would be most appropriate for the professional sport team based on the prediction model..
Information of biblio record : TL
 
 
 
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