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Record identifier : 567094
Personal Name - Primary Intelectual Responsibility : Jennings, Mary Ann
Title and statement of responsibility : An analysis of marketing dollars spent, winning percentage, and attendance for selected intercollegiate sports at Division I institutions [Thesis]
Publication, Distribution,Etc. : United States Sports Academy, 2000
Language of the Item : eng
Dissertation of thesis details and type of degree : Ed.D.
Body granting the degree : , United States Sports Academy
Summary or Abstract : University administrators are placing pressure on athletic departments to become more self sufficient. Traditionally, institutions relied on men's basketball and football to generate revenue to support the athletic department. However in today's volatile economy sport marketing departments have been established in an effort to increase attendance at home sports events, and develop relationships with potential sponsors and donors..
Topical Name Used as Subject : Management, Marketing, Physical education, Recreation, College sports, Attendance, Studies
Information of biblio record : TL
 
 
 
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