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Record identifier : 567333
Personal Name - Primary Intelectual Responsibility : Barnett, Andro L
Title and statement of responsibility : Marketing implications relative to factors influencing undergraduate students' choice of sport management programs in North America [Thesis]
Publication, Distribution,Etc. : Temple University, Temple University
Language of the Item : eng
Dissertation of thesis details and type of degree : Ed.D.
Body granting the degree : , Temple University
Summary or Abstract : The primary goal of the study was to explore the importance of various factors in terms of the educational choices of undergraduate sport management majors. Four groups of program factors were examined: product, price, place, and promotion. A sample was selected consisting of 300 individuals from 25 different sport management programs. It was determined that the individuals enrolled in sport management programs were from very diverse backgrounds. Overall, program characteristics related to price were rated as most important, followed by those related to the product and the place, with those related to the promotion of the program being rated as least important. In addition, it was determined that age, gender, and ethnicity of the students was not related to their opinions regarding which program factors were most important. Several recommendations for both educational practice and future research in this area were provided..
Topical Name Used as Subject : Marketing, Recreation, Higher education
Information of biblio record : TL
 
 
 
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