خط مشی دسترسیدرباره ما
ثبت نامثبت نام
راهنماراهنما
فارسی
ورودورود
صفحه اصلیصفحه اصلی
جستجوی مدارک
تمام متن
منابع دیجیتالی
رکورد قبلیرکورد بعدی
Record identifier : 567610
Personal Name - Primary Intelectual Responsibility : Woodward, Daniel Fremon
Title and statement of responsibility : A whole new ballgame: How fantasy sports has evolved in the mass media [Thesis]
Publication, Distribution,Etc. : The University of Texas at Arlington, 2005
Language of the Item : eng
Dissertation of thesis details and type of degree : M.A.
Body granting the degree : , The University of Texas at Arlington
Summary or Abstract : Fantasy sports, a game that allows players to run their own virtual sports franchise, has been considered a hobby enjoyed outside the cultural mainstream. But recent adoption of fantasy sports-related content in the mass media has increasingly made fantasy sports widely accepted. This exploratory study, uses an inductive, qualitative approach, to examine how fantasy sports has evolved in the mass media in seven categories: awareness, interest, testing, adoption, use, benefits, and future projections. Fantasy sports is shown to be more prevalent in the mass media now than ever before, and different media use fantasy sports in different ways but always in accordance with their existing strategies. Though fantasy sports is seen in all forms of mass media, it is best suited for the Web; therefore, the Web is seen as the most advantageous medium for fantasy-related content. Finally, these results are discussed in light of Rogers' diffusion of innovations theory.
Topical Name Used as Subject : Mass media
Information of biblio record : TL
 
 
 
(در صورت عدم وضوح تصویر اینجا را کلیک نمایید)